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Global online home non‑food growth by 2025



We estimate that $650 billion of non-food spending will permantently shift to online by 2025. This is already supported by 20% of consumers who say they will continue shopping more online, long after the impact of the panedemic has subsided.

Permanent home delivery growth by 2025, by country

Trucks graphic

Four types of shoppers have emerged from the pandemic

In this year's Ecommerce Delivery Benchmark Report, we examine the new cohorts of shoppers born from the COVID-19 ecommerce boom, and how their shopping and delivery expectations have shifted during this unprecedented time.

Temporary shifters
From those making temporary behavioral changes due to COVID-19, nine in ten have made a temporary shift online, with a small minority exhibiting a temporary shift in-store.
15.2%
Digital shifters
These consumers have increased shopping online since COVID-19 across retail categories with permanent expectations.
19.6%
Undeterred shoppers
These consumers have made no changes in their shopping behavior over the past two years and continue to follow long-terms behavioral trends.
62%
Store shifters
This marginal group has increased shopping in physical stores since the pandemic and expect to keep it up.
3.2%
0%
10%
20%
30%
40%
50%
60%

To reduce delivery emissions, consumers are more willing to delay than pay

To make the deliveries of your online orders more sustainable, would you consider doing any of the following?

Longer delivery time to reduce emissions

Switch from home to 'out of home' delivery

Higher cost to offset emissions

Of course, COVID-19 is only one force re-shaping ecommerce delivery trends. Reducing our collective impact on the environment has become a major priority for shoppers around the world, driven in no small part by younger demographics.

Ecommerce Delivery Benchmark Report 2022

The ecommerce-first economy we've been talking about for so long has finally arrived. It's time to adapt, and within these pages you'll learn how.

Download to discover
  • The permanent online shift, by country and ecommerce category
  • The four types of shoppers to emerge post-COVID, and the delivery preferences driving them
  • What consumers will sacrifice - and what they won't - to lower the environmental impact of ecommerce delivery


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